How to Prepare for Salesforce Marketing Cloud Social Specialist Exam?

Planning for a career in Salesforce? That's wonderful. Let's first learn about what is Salesforce and how it works to your career.

" Salesforce.com, Inc. is an American cloud-based software company based in San Francisco,California, U.S. It provides customer-relationship management service and also sells a complementary suite of enterprise applications focused on customer service, marketing automation, analytics, and application development." (Source: Wikipedia)


Salesforce is a SaaS company (Service as a software) specialized in customer relationship management (CRM).

It offers vast benefits to businesses to connect with customers and business associates.

Designed to work in favor of businesses, software is a complete package to track customer activity to drive business management.

Used by many Fortune 500 companies like - Amazon, ADP, American Express and many more, the software requires you to attain Salesforce certification by passing the exam.

List of Certifications offered by Salesforce :

- Administrator

- Advanced Administrator

- Platform App Builder

- Application Architect

- Data Architecture and Management Designer

- Development Lifecycle and Deployment Designer

- Identity and Access Management Designer

- Integration Architecture Designer

- Mobile solutions architecture designer

- Sharing and visibility designer

- System Architect

- Technical Architect

- Community Cloud Consultant

- Field Service Lightning Consultant

- Marketing Cloud Consultant

- Pardot Consultant

- Sales Cloud Consultant

- Service Cloud Consultant

- Commerce Cloud Digital Developer

- Platform Developer I

- Platform Developer II

-  CPQ Specialist

- Marketing Cloud Email Specialist

- Marketing Cloud Social Specialist  ( This Blog Post details more about the exam)

- Pardot Specialist

Definition of Marketing Cloud Social Specialist

Salesforce Marketing Cloud is a Customer Relationship Management (CRM) platform for marketers that allows them to create and manage marketing relationships and campaigns with  customers. (Source: Salesforce Marketing Cloud) 

For attaining certification, you need to study concepts -

- Building strategic social media process

- Learn about tools like Publish, Engage and Analyze

- Design workflows to support business processes

- Reporting

- Troubleshooting and solving basic platform issues

- Learn general knowledge of social media terminology

Alongside of this certification, you can also learn about Certified Marketing Cloud Email Specialist.

- You'll also learn about Social Studio, post creation, management and analysis of conversations

- Mobile

Exam Pattern

- There would be 60-multiple choice questions to answer

- 90 minutes time is allotted

- Passing score is 67%

- Required fee is USD 200 plus applicable taxes

- Retake fee USD 100 plus applicable taxes

- There's no prerequisite to take the exam


Outline of Exam

The Saleforce Certified Cloud Social Specialist exam tests the knowledge and skills in Social Studio fully demonstrating features and functions.

The topics are -


- Social media best practices

- Administration

- Publish

- Engage

- Analyze

- Mobile

- Reporting



Sample questions

These sample questions are a guideline to help you for preparation only.

1. A post has been duplicated by using the Duplicate Post feature. How should the duplicate post be used?

Choose one answer

A. It can be used by other Workspaces in the Tenant in which it was duplicated

B. It can be used only by the same social channel in which the original post was created

C. It can be used by any of the social channels available in the Workspace

D. It stored in the Shared Content folder and available only to the Workspace in which it was duplicated

2. A community manager needs to control the volume the Topic Profile ingests each month

In which two ways can the community manage accomplish this?

Choose two answers

A. Select all Media Types

B. Filter out unwanted posts via Source Groups

C. Select only the regions and languages necessary

D. Set the visibility to Private

3. Where can the ownership of a Workspace be transferred?

Choose one answer

A. Shared content

B. Admin

C. Workspace settings

D. My Settings

4. Which two activities are possible when creating a Workspace?

Choose two answers

A. Connecting a Social Account

B. Creating an Engagement Macro

C. Configuring a Workspace Role

D. Adding an Analyze dashboard

5. In which two ways can a new super user connect a new social account?

Choose two answers

A. Create New in Analyze

B. In Admin Settings

C. Connect in All Workspaces view

D. In Workspace Settings

(Source: Salesforce.com)


Conclusion

Exam guide and more questions can be downloaded from the Salesforce for further study and taking the exam.